Description
Darna launched the “10 Days of Rewards” Ramadan digital activation to generate leads and engage with its audience during the holy month. Loop Media developed an interactive campaign featuring a dedicated landing page where users could participate in a “Play and Win” game. Participants had 10 seconds to make three clicks and select gift boxes to win prizes. This fun and engaging game not only captivated the audience but also served as an effective lead generation tool.
The campaign was designed to be user-friendly and accessible, encouraging maximum participation. Winners received their gifts promptly, further enhancing the positive user experience and encouraging word-of-mouth promotion.
Project result
The “10 Days of Rewards” campaign was a remarkable success. It significantly boosted lead generation for Darna, attracting a large number of participants to the landing page. The interactive game format drove high engagement, with many users sharing their experiences on social media. The prompt distribution of gifts to winners further enhanced customer satisfaction and loyalty. Overall, the campaign successfully met its objectives, generating a substantial number of leads and creating a buzz around Darna during the Ramadan period.