Description
During Ramadan, Vimto aimed to strengthen its role as the top drink for Iftar, the meal breaking the fast. Understanding Ramadan’s cultural importance, Loop Media created a campaign showcasing Vimto’s refreshing taste, ideal for ending the day’s fast.
The campaign used both digital and traditional media. We produced engaging video animations and online banners for social media and popular websites. Interactive presentations and mobile app content were also developed to boost user interaction. Plus, we designed outdoor graphics placed in key spots for maximum visibility.
Project Result
The Vimto Ramadan campaign was very successful. It greatly increased Vimto’s visibility and strengthened its connection with Ramadan Iftar. The campaign saw high engagement across all platforms, leading to a significant rise in sales during Ramadan. The client noted a big increase in brand awareness and customer loyalty, with sales exceeding expectations and setting a new standard for future Ramadan campaigns.